However, WhatsApp is not only suitable for optimally addressing customers and applicants. The messenger can also be used to communicate very well within B2B companies. WhatsApp can be used to exchange professional information or plan team activities.
WhatsApp has been proven to improve internal team communication. However, it is important to create groups that share the same interests to avoid sending irrelevant messages to colleagues.
5 _ Use in live communication at events
A final way to use WhatsApp is to report on events. Reporting before, during and after the event allows the WhatsApp recipient to stay informed and not miss anything.
Before the event, the WhatsApp internal azerbaijan phone number list communication recipient can be sent general information about the event to prepare them. They can also be informed where the company can be found at the event. Short WhatsApp messages from the event with pictures give the customer a good insight into what the event is like. This can be particularly interesting if a customer did not have time to attend the event themselves. This gives them even more impressions beyond the media reports. After the event, surveys can be carried out about the event or a link to a report can be sent. This way, the customer is always up to date.
WhatsApp offers interesting options for B2B brands. It is important to consider which use case is worthwhile for your company.
Advantages of WhatsApp in B2B companies
Low cost : To start marketing with WhatsApp, all you need is a simple prepaid SIM card.
Easy to use : Most people are already mobile first design: why It’s crucial for your website familiar with WhatsApp from their personal use, which means that there is no time to learn the program. Creating broadcast lists is as easy as creating a WhatsApp group. WhatsApp can also be easily accessed on the desktop, which makes it easier to reply to messages.
Easy contact : WhatsApp allows customers to quickly contact the company. The quick contact makes communication easier when it comes to support requests. Images or documents can also be easily sent to clarify any problems.
High visibility : On average, a WhatsApp message is seen within 15 minutes. Since many people have WhatsApp installed on their smartphones and read them quickly, messages have a very high visibility.
Disadvantages of WhatsApp in B2B companies
Subscribe and unsubscribe to the newsletter : To subscribe to a newsletter via WhatsApp, the customer must provide their telephone number, save the company’s number and send the company a predefined message to internal communication subscribe. This double opt-in process is very complex, but necessary to protect yourself legally. An opt-in is an explicit consent process for marketing measures such as the WhatsApp newsletter. The recipient must explicitly give their consent to receive these marketing measures. It must also be ensured that the customer knows how to unsubscribe.
Data protection : Anyone who fb users uses WhatsApp releases their data and the data of their contacts. The legal implications of this have been discussed for years. The current status is unclear.
Limited broadcast lists : Currently, only up to 256 contacts internal communication can be added to a broadcast list. If you want to reach more than 256 people, you will need to create multiple broadcast lists.