GDPR in email marketing
This is no surprise, as the new directive specifies how companies must handle personal data in the future. Failure to […]
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Hardly anyone gives out their contact details without a reason
No matter how simple the campaign is to set up and how easy it is to reach the target group,
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Facebook Lead Ads in B2B?
Facebook offers the possibility of creating so-called lead ads. Newsletters are a wonderful tool, especially in the B2B sector, for
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Why B2B brands need content marketing
It is well known that Dr. Oetker’s popular baking powder is great for baking. But few people know that the
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Feedback and product improvement through
The B2B target group can be continuously supplied with suitable information via social media. This is not necessarily only done
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5 Reasons for Social Media Marketing in B2B
Social media marketing has become an indispensable part of companies. Many companies advertise their products and brands via social networks.
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WhatsApp in internal communication
However, WhatsApp is not only suitable for optimally addressing customers and applicants. The messenger can also be used to communicate
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WhatsApp in B2B marketing
The WhatsApp messenger service is now on almost every smartphone. WhatsApp is used to communicate with friends and send pictures
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Inxmail Commerce for professional transactional emails
Inxmail Commerce specializes in automated one-to-one emails along the entire customer journey. B2B companies use it to implement system and
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E-mail marketing in B2B
There are many reasons for email marketing in B2B communication: newsletters, mailings about trade fairs and events, welcome series for