The B2B target group can be continuously supplied with suitable information via social media. This is not necessarily only done via social media advertisements, but also through simple posts on the company website. If a customer likes the Facebook page or follows the XING or LinkedIn account, the algorithm will show them certain news in their news feed. If they interact with the company’s news by liking or commenting, something from the company will appear more and more frequently in their news feed.
This often leads to dialogues
With improvement through the customer. Depending bulgaria phone number list on the situation or question, it is possible to get direct feedback from customers about processes or products. If this feedback is taken seriously and incorporated, customer satisfaction increases and customer loyalty is strengthened. Of course, negative feedback can also occur occasionally. In such cases, it is especially important to stay calm and take the feedback seriously. If you accept the feedback and act accordingly, good interaction can even result in positive PR.
#4 Employee recruitment through social business networks
Many applicants today use social media to find out about potential employers. This gives companies the opportunity to present themselves as attractive employers, particularly on business networks such as XING or LinkedIn.
This is primarily intended to know these principles for effective marketing communication ensure improvement through greater transparency on the job market. Here, too, a company’s goal should be to present itself as well as possible in order to give potential employees a good first impression. It is therefore worthwhile for B2B companies to become active on social business networks themselves, to present themselves and to recruit talented employees.
#5 Today’s young people are tomorrow’s decision-makers
98% of Germans aged 14 to 29 use social media regularly. They use an average of five social networks, with the top three being YouTube, Facebook fb users and Instagram. They use the networks to find out more about their friends, but also about news, stars and brands.
And it is precisely this age group that spends a lot of time on social media today that will later take on the role of decision-maker in companies. And influencing the decision-makers of tomorrow in their decisions should be in the interest of every company.
Conclusion
In short: B2Bs must seize the improvement through opportunity to present themselves on social networks. Social networks in particular have great potential to receive quick feedback and respond to inquiries through customer dialogue. But a lot has also happened in recruiting. B2B companies can actively approach new employees via social business networks. Those who present themselves here automatically become the focus of future employees or customers.